
From website to business system.
Kristi Nowrouzi
- The challenge
- Kristi needed more than a marketing page. Her expertise, speaking offers and coaching services needed a premium public presence — and the people interested in her work needed to become an audience she actually owns, rather than anonymous traffic.
- What we built
- Yugen designed and built a personal-brand website with a business system behind it: a free-resource lead magnet with a download popup, contact capture before download, a centralized CRM and audience database, and an admin area where Kristi manages it all.
Website · CRM · Lead Generation · Admin Platform
View Kristi's Website →The website is the front door. Behind it sits the infrastructure that turns interest into an owned audience.
Website visitor
Free resource
Information captured
Added to CRM
Audience database
Audience segment → Workshop / course / event → Targeted communication → Follow-up
The CRM infrastructure creates the foundation for future segmented campaigns, workshop invitations, course launches and automated follow-up.

